WHO SHOULD ATTEND?

• Pricing Directors & Managers
• Marketing Directors & Managers
• Sales Directors & Managers
• Purchasing Directors & Managers
• Procurement Directors & Managers
• Pricing Specialists & Analysts
• Market & Sales Analysts
• Billing Professionals
• Chief Finance Officers
• Finance Directors & Managers

 

WHAT WILL YOU ACHIEVE?

This course is designed specifically for Sales & Marketing professionals, the main emphasis being on the skills of:

• Handling the internal Price Mechanics
• Using a Value Based Approach to resist buyer pressure to lower prices
• Knowing how to price new products in Established and in New Markets
• Knowing the issues to address when trying to price in a declining market
• Being very aware of the Dangers of Discounting and Marginal Pricing
• Pricing strategies and tactical skills
• Knowing when price can be used as an indicator of quality

Upon conclusion, you will have a set of tools and techniques plus the understanding that will enable you to improve on the erosions of profits that has so often occurred in the past. As a result of this training you will be better able to defend (and fight) your corner and therefore better maintain your Company’s Market Share, Prices and Profit.